Dior Johnson greeting fans in UCF gear before a game

Dior Johnson

A 5-star guard with creator reach, personal style, and the kind of camera-ready presence that makes product feel cultural.

Recruit 5-Star

National profile with built-in attention.

Program UCF

Big 12 stage. Orlando energy.

Audience 500K+

Reach across hoops, style, and culture.

Brand Partnerships

Put your brand in Dior's orbit.

Dior gives partners more than a post. He brings a 5-star UCF spotlight, 500K+ social reach, and a visual world where apparel, footwear, jewelry, grooming, and lifestyle products can show up naturally.

01 / Campaigns Product launches, seeded looks, editorial social content.
02 / Lifestyle Streetwear, footwear, jewelry, grooming, nightlife.
03 / Game Day Arrival fits, arena walk-ins, warmup visibility.